Market Analysis Romania
simple analysis of the turnover of your company will not give you any
clues about your competitors and your position in the market. Did you lost
or gained ground versus your competitors? To answer this question a deep
market analysis is needed.
Identification of the
different available products or services in the Romanian market and
evaluation of market size in term of volume and value.
market main player’s identification and market key factors of
Market share analysis.
Identification of the
different available distribution channels.
Pricing and margin
Cost analysis for
To anticipate your
clients or consumers needs, to be aware of the market perception of your
brand and/or products, is vital. Our market research services include
phone and face to face interviews covering four key aspects for a
successful sales development:
Studies the client’s satisfaction level versus a product or a
notoriety analysis by region, consumer behavior analysis by region,
identification of your main competitors in each region of Romania.
evaluation of an advertising campaign in terms of image, brand
positioning and brand awareness.
Product Offer: Study on a
product launch, buying intentions, identification of the main
competitors, importance of each distribution channel.
In order to apply an
efficient marketing strategy adapted to the needs of your company, our
team applies a four steps procedure:
analysis, this step contains: an
internal analysis, identifying the strengths and weaknesses of your
organization on each operational business unit, and an external
analysis, identifying the opportunities and threats existing in the
market and more globally on your company’s environment.
we here define the
strategic segments of the targeted market to ensure an efficient
positioning of your products or services. Our segmentation approach is
divided in three key steps: strategic segments identification, key
factors of success analysis (and barriers to access the market) , measure
of the intrinsic profitability of each segment. Next we determine the
desirable (most profitable) positioning for your brand and the
differentiation strategy versus your competitors.
Objectives and action plan, after analysis of the two
previous steps and in close collaboration with the different key
actors of your organization (general management, marketing manager,
sales manager), we establish the objectives that your company will aim
at in terms of turnover, market shares and profit. The marketing
action plan details for each action, what will be done, when, by whom,
with what means and budget. It defines the marketing mix of your
offer: products or services description, prices, promotion and
the distribution channels used.
Estimated profit and loss results and internal control system,
in this final step, we
establish a detailed financial forecast. A periodical internal control
system based on marketing management charts will allow you to follow
the situation week by week. This powerful tool enables your
organization to monitor the gap between forecasts and reality.
The objective is to treat
your “frequent clients” in a privileged manner through out loyalty
programs or exclusive clubs.
For your “frequent
clients”, which also happens to be the most profitable ones, it is
essential to operate a transformation from a transactional marketing
approach to an individualized marketing relationship approach, here is how
Internal analysis: if it
is the case analysis of existing loyalty programs, client database
analysis, definition of the “frequent”, “regular” and
identification of the main competitors, analysis of the loyalty
programs existing in the competition.
In close collaboration
with the different key actors of your company (top management,
marketing manager, sales manager and IT manager) we develop a loyalty
A loyalty action plan is
developed for your organization, this plan gives all the details for
the proposed loyalty programs, the actions taken for the programs’
promotion, the necessary budget for the operation and the financial
and quantitative results expected.
Establishing your Business in Romania
We are helping and
accompanying your company at all the different stages of your development
Administrative and legal
procedures for creating your company in Romania (we will handle all
the administrative procedures from the constitutive act to different
organization for your company’s representatives (meeting schedule,
Hotel reservation and the entire business trip logistic).
Identification of potential
partners or clients, meeting and presentation of your products or
Identification of high
Recruitment of qualified
Putting in place the
necessary logistic to address all the different distribution channels.